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CHC was an early national leader in the development of breastfeeding
peer counselor programs and the training of peer counselors. In 1992,
the Illinois WIC Program funded a video to promote the breastfeeding
peer counselor model developed and expanded by CHC in Illinois. The
producers of that film, Best Start Social Marketing, Inc., continued
to partner with us over the years. Our collaborations included a second
video on teens and breastfeeding, and a teen breastfeeding magazine.
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In 1995, Best Start began work with the
U.S. Department of Agriculture on a national WIC breastfeeding promotion
campaign. CHC participated as consultants on several stages of that
initiative, which became the Loving Support breastfeeding campaign.
In 2003, USDA contracted with Best Start to carry out a second national
breastfeeding campaign: Using Loving Support to Implement Best Practices
in Peer Counseling. CHC served as consultants on that project, and
subsequently conducted state-level Loving Support trainings in three
states. CHC's twenty years of expertise in breastfeeding peer counselor
work has been instrumental in historic national policy changes, and
we continue to work both behind the scenes and on the front lines
to promote breastfeeding in underserved communities. |
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